Updated: July 2026 | 6 min read

Executive Summary

Asana, Inc. is a publicly traded work management platform listed on the New York Stock Exchange under the ticker symbol ASAN. The company provides a cloud-based platform for team collaboration, project tracking, and workflow automation. Asana’s fiscal year ends on January 31, meaning that fiscal year 2026 covers the period from February 1, 2025 through January 31, 2026. As a public company, Asana files annual 10-K and quarterly 10-Q reports with the U.S. Securities and Exchange Commission. However, Asana does not publicly disclose stand-alone user metrics such as daily active users or monthly active users in its financial reporting. Product-level revenue breakdowns are also not available in public filings. This article presents verified qualitative context about Asana’s platform, pricing structure, and disclosure practices based on official company pages.

Quick Overview

  • Asana is publicly traded on NYSE under the ticker symbol ASAN
  • Asana’s fiscal year ends on January 31 each calendar year
  • The platform offers free and paid pricing tiers for teams and enterprises
  • Asana does not publicly disclose stand-alone user metrics such as DAU or MAU
  • Product-level revenue breakdowns are not disclosed in public financial filings
  • Asana competes with Monday.com, Smartsheet, and Microsoft Planner in work management

Key Takeaways

  • Asana’s financial filings are available through SEC reports but are not product-specific
  • Stand-alone user metrics are not disclosed by the company in any public filing
  • The platform includes work management, goal tracking, and workflow automation features
  • AI investment is a stated priority but specific AI product metrics are not disclosed
  • Revenue figures in public filings reflect the entire company, not individual products or features

Platform and Product Features

Asana’s platform provides a range of work management capabilities designed to help teams organize, track, and manage their work. According to Asana’s official product documentation, the platform includes task management with assignments and due dates, project tracking with multiple view options including list, board, and timeline views, and portfolio management for overseeing multiple projects simultaneously. The platform also offers workflow automation through custom rules that can trigger actions based on specific conditions. Asana has integrated AI capabilities into its platform, including smart fields and intelligent task suggestions. The company offers a free tier designed for small teams, with paid plans that add advanced features such as custom fields, timeline views, reporting dashboards, and workflow builder capabilities. Enterprise plans include additional security controls, data loss prevention, and administrative features designed for large organizations. These details are sourced from Asana’s official product and pricing pages.

Pricing and Market Position

Asana offers tiered pricing designed to serve organizations ranging from small teams to large enterprises. According to Asana’s official pricing page, the free tier supports basic task and project management for small teams. Paid tiers add advanced features including custom fields, forms, automation rules, and advanced reporting. The enterprise tier adds enhanced security, data controls, and administrative capabilities. Asana operates in the work management and collaboration software market alongside competitors including Monday.com, Smartsheet, and Microsoft Planner. Each of these competitors offers varying approaches to project and task management, with different pricing models and feature sets. Asana’s position as a publicly traded company provides transparency through mandatory SEC filings, but these filings do not break out revenue by individual product features, customer segments, or geographic regions in granular detail. Market share data for the work management category is not consistently available from independent research firms with publicly accessible specific report URLs.

Disclosure Limitations and Data Availability

As a publicly traded company, Asana is required to file regular financial reports with the SEC, including annual 10-K reports and quarterly 10-Q reports. These filings provide total company revenue, expenses, and other financial metrics. However, Asana does not publicly disclose several categories of data that would be relevant for a detailed statistical analysis. Stand-alone user metrics such as daily active users and monthly active users are not reported in SEC filings or earnings releases. Product-level revenue breakdowns are not provided, meaning that revenue cannot be attributed to specific features, plans, or product lines within the Asana platform. Customer cohort retention rates and feature-level adoption metrics are also not publicly available. Additionally, Asana’s investor relations website was not accessible during the research period for this article, which limited the ability to verify specific financial figures directly from primary sources. Readers seeking the most current financial data should consult Asana’s official SEC filings directly through the EDGAR system.

Methodology and Limitations

This article is based on qualitative product and company information sourced from Asana’s official website pages, including the company page, product page, features page, and pricing page. No secondary data aggregators or third-party financial databases were used as sources. Financial figures that could not be verified against accessible official primary sources have been excluded. Asana’s fiscal year ends on January 31, so references to fiscal years follow this convention. All product feature descriptions are based on information available on Asana’s official product documentation pages as of the research date. Where specific data points were not available from accessible official sources, the article explicitly notes these disclosure gaps rather than estimating or using unverified figures. Readers should consult Asana’s official SEC filings for authoritative financial data.

Sources